Tata Housing’s New Haven Bengaluru receives phenomenal response

Smart Value Homes Limited (SVHL), a 100% subsidiary of Tata Housing Development Company Limited, India’s fastest growing pan-India real estate developer today announced its sale of 100 units of the recently launched New Haven – Bengaluru, within just 15 days of its launch.

New Haven is the first project in Bengaluru by Smart Value Homes Limited, which aims to be the first green township in Tumkur Road – one of the city’s fastest developing corridors. Close to the Golden Palms Resort and surrounded by lush green nature, this township is aesthetically designed by internationally acclaimed architects Callison, USA. The area is well connected via Nice Ring Road and an upcoming metro station thereby making it one of Bengaluru’s promising residential destinations.

Mr. Brotin Banerjee, MD & CEO, Tata Housing Development Co. Ltd. said, “We are pleased with the overwhelming customer response to our New Haven project in Bengaluru, which we launched a fortnight ago. At Smart Value Homes, we are committed to offer self-contained, amenities and lifestyle homes at affordable prices. This is our fourth project under the banner of Smart Value Homes and we are encouraged with the growing customer confidence and will continue our expansion plans within this segment.”

The project offers all amenities essential for modern day living – swimming pool, a well-equipped gymnasium, retail shopping facilities and an indoor games room. The project will follow an integrated sustainable township approach and is conceptualized and developed with a vision to create a positive ecosystem for the neighborhood and the community.

About Smart Value Homes Limited

Smart Value Homes Limited (SVHL) is 100% subsidiary of Tata Housing Development Company Limited, established in 2010, to exclusively focus on value and affordable housing. The vision of SVHL is to be the largest home provider in India. SVHL has introduced two pan-India brands – Shubh Griha (Value Homes) and New Haven (Affordable Homes). Shubh Griha currently being developed in Boisar & Vasind near Mumbai and Ahmedabad, while New Haven is currently being developed at Bosiar, Vasind, Ahmedabad and Bengaluru. SVHL today has projects in Mumbai, Ahmedabad, Bengaluru, Chennai and Pune.

About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.86% of equity share capital of the company.

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 60 million sq.ft under various stages of planning and execution and an additional 19 million sq.ft in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 5 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.

With strength of over 650 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms.