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Soft Launch stage: To invest or not to invest?

Planning to buy an apartment? Confused? Skeptical about that first step?

We won’t be surprised if you answer all the above questions in affirmation. Buying an apartment is unlike buying a fancy gadget, something we are all masters of, thanks to the social media age. But here’s a tip that will help you go a long way when investing in a property- If you are planning to buy an apartment in an under-construction project, investing at an early stage of the project can get you reasonably lower rates but then it comes with risks attached.

There are two stages in which a project is launched:

The soft launch stage: This is the first phase of the launch when the developer opens the booking for brokers and select investors.

The launch stage: The second phase is the formal announcement of the project. This is when the booking opens for the general public.

Searching for a property is definitely one of the most time consuming and risky activities. You start with reading advertisements, then talk to real Estate developers, then read more advertisements, come to a conclusion and then change it again because of 3rd party interventions. In short several weeks pass by before you identify a property. And by the time you approach the builder, you notice increased prices.

So what should you do in such a situation?

They say the early bird catches the worm. Same is the real estate story. You can take advantage of the soft launch stage, when homes are offered at an inaugural discounted price as the developer is in the process of getting approvals. During this stage, the developer tries to sell a certain amount of units in the upcoming project through brokers and investors to raise early money for its projects. At this stage the developer is usually ready to reduce the prices further with higher upfront payment. The only concern with booking in the pre-launch stage is on the project getting delayed because of the delay in getting approvals but if you are an investor and going with a trustworthy brands, this is the best time to get into an under construction project. The logic is that more buyers in the initial stage mean more advances coming in, which in turn facilitates the builder to start the construction of theproject .

Just remember that builders first invite their existing customers in other projects and investors and brokers in the region. In order to become a part of the soft launch phase, you would need to express interest in the property beforehand for the developers to shortlist and invite you.

Stick to a trustworthy brand name, because then you can see their work portfolio of their other projects and have no worries. It’s not that we are suggesting you to invest in property at the early stage. But consider the option. Talk to a good property dealer in the area and ask him to keep you updated on new launches.

History of Vastu Shastra


Vastu Shastra has been a part of the Indian culture for thousands of years. Even today people consult Vastu experts before buying a new property. Vastu Shastra has its origin in Sthapatya Veda which is a part of Atharva Veda.

The early principles were drafted according to the sun rays and their differing positions at different times of the day. In ancient times, this science was only confined to the architects, known as Sthapathis, and was passed on either verbally or through hand-written monographs. The significance of Vastu Shastra is established by the fact that in earlier days, the architecture of temples and palaces was completely based on it.

Vastu Shastra has also been mentioned in our ancient scriptures like the Mahabharata and the Ramayana. The architecture of the city of Ayodhya bears a resemblance to the plans mentioned in the Indian architectural text Manasara. Setu bridge built by Lord Ram was based on Vastu principles. The excavations at Harappa and Mohenjo-daro also indicate that Vastu Shastra had an influence on the Indus Valley Civilization.

6According to Indian mythology, Vastu is an Asur (Demon) who prayed to Bramhadev and got boons. This, in turn, spurred an insatiable hunger in him. His power grew to such an extent that he attacked the Devas (Gods) in an attempt to consume their energies. The Devas then asked Bramhadev to help them get rid of this peril. Bramhadev asked the Devas to wage a war with Vastu. During the fight, Vastu was pushed back to Earth and he fell flat on his back with this legs pointing towards Nirrtikon and his head to the Eshankon. Bramhadev then asked the Gods to jump and sit on each organ of Vastu as this will be the only way he can be killed. Bramhadev himself sat on the middle of Vastu, and defeated and killed Vastu.

It is said that ‘The Vastupurusan’ still lies in the same position with his hands resting on his chest. The formation in which the Devas sat on Vastu was used to draft a grid diagram, which helps Vastu experts to decide favourable directions in a dwelling.

Even after thousands of years since its establishment, this science of direction remains to be very popular with people and many housing firms like Tata Housing adhere to it while designing their projects.