Defying the odds one brick at a time

The recent past has seen quite a many turnarounds in the second largest employing sector known to India, the real estate. One of them which might have skipped your eyes but isn’t worth skipping at all is ‘how women are broadening the dimensions of it’.

Building dreams and shattering stereotypes

Though women have always been one of the key contributors in marketing the real estate, international players penetrating in and increasing demands from the sector has brought them to the core real estate business. With more accepting workspaces and inspiring anecdotes of the people who have made it to the top, women now are ready to take up leadership roles in this domain.

A large part of real estate in India is still male dominant family-run businesses, but the names like Manju Yagnik (Vice-chairperson, Nahar Group), Darshana Parmar Jain (Deputy M.D, Parmar group), Kruti Jain (Director, Kumar Urban Development Ltd) are actively changing this picture. In associated fields like architecture and interior design, women have brought their creative powers into action already and acquired top notch positions in the respective industry. Not only that, some have succeeded in creating and leveraging their personal brands to stand out of the clutter.

All this is serving beyond limits to aspire more women to unleash their potential in the sector. And as Kruti Jain rightly says ‘In this business, it is very important to maintain good interpersonal relationships. The ability to get work done and understand people is what makes a woman a better leader

Buying and living the dream

When we come to the other side, i.e. women as buyers of real estate, this picture has changed as well. Urban India is witnessing a good majority of female home buyers. Independent and working women are considering buying homes as a viable alternative to renting. Attractive interest rates, special schemes, minimal downpayment and discounted registration charges are all empowering them to get their dream home.

For new couples settling in the city, co-owning property has become another great option as this helps them in saving taxes and sharing the EMI burden. Online portals are becoming a go-to route for working women planning to buy the property from the comfort of their desk. To some women investors, realty has proven as a good way to diversify their investment portfolio while availing the schemes and offers.

Looking at the bigger picture, women have come a long way whether it is about building real estate or owning them. With their relentless determination and dedication towards their dream, there is so much more they are looking forward to. While many breakthroughs await, the genesis has been an eminent one, fueling the aspirations of many.