Realty News

Tata Housing Paints its Way into the Limca Book of Records with the Mumbai Wallbook


The longest wall painted by most artists; 900 metres by 556 artists illustrating social messages for Mumbai

Mumbai, May 18, 2013: Tata Housing Development Company Limited, India’s fastest growing real estate developer made it to the prestigious Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on 20th May, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ and witnessed the spirit of 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms were engaging with enthusiasts.

The Limca Book of Records was launched in 1990 in Mumbai and brought between its covers, records and achievers flung far and wide in different fields. It’s a salute to all those Indians who want to do something different and be remembered for their distinctive deeds. There is more to Limca Book of Records has a wide range of information on several subjects, divided for easy reading into chapters. Including the ever-popular Human Story section, there are sections on Education, Agriculture, Medical Science, Business, Sports, Nature, Adventure, Radio, Cinema etc. The roaring success of ‘Mumbai Wallbook’ led Tata Housing to believe that such mass participation was rarely witnessed and motivated them to enter the books of records.

Hundreds of Mumbaikars registered for the Mumbai Walbook to redecorate the defaced city walls and illustrated them with graphic visualizations of their dream city and quintessentially Mumbai. The paintings sent out strong social messages with themes of anti-crime, anti-corruption, eco-awareness, non-violence, Bollywood frenzy and Lord Ganesha’s portrait beautifying the walls along the Tulsi Pipe Road in central Mumbai. The entire length of the wall extends over three suburban train stations, as is an arterial link road to the city centre.

The success of the wallbook in Mumbai prompted Tata Housing to hosts its Delhi editions as well as ‘Delhi WallBook’. With nearly 500 participants in Delhi’s North Campus venue, the people’s passion went on to establish Tata Housing’s Facebook page as the largest fanbase in the realty space with 15,000 new fans, taking the total to 88,000.

Commenting on the achievement, Mr. Rajeeb Dash, Head of Marketing at Tata Housing said, “It is an honour to be a part of the Limca Book of Records this year. Our Mumbai Wallbook initiative was a pilot project and we were overwhelmed with the enthusiastic response from artists. The event resulted in an astonishing turn out of citizens who desire a better and safe Mumbai and were ready to demonstrate their views through their artistic skills. This national recognition of our support for art and culture is encouraging. We endeavour to take The Wallbook initiative across to other cities in India as well.”

The Mumbai WallBook was a joint initiative by Tata Housing & Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting by maximum artists. Tata Housing has always supportive of the city’s art and culture the cities, and will be taking it to the next level with wallbooks in Bangalore, Pune, Ahmedabad, Chennai, Mumbai, Delhi, Chandigarh, Hyderabad and a junior wallbook in Mumbai.

Tata Housing’s Sweeps Asia Pacific Property Awards 2013

Wins 8 accolades in various categories at Asia Pacific Property Awards 2013
Bags Multiple Awards for the 5th year in a row at the Asia Pacific level

Mumbai, 13th May, 2013: Tata Housing Development Co. Ltd., India’s fastest growing real estate development company, with over 55 million square feet under various stages of development, has triumphed the most prestigious Asia Pacific Property Awards 2013 (part of the International Property Awards) for the 5th consecutive year, winning eight coveted awards under various categories.

Tata Housing’s corporate website has been declared the Best Developer Website at the Asia Pacific level and will now further compete at the International Property Awards 2013 to be held in London later this year.

The company bagged the following awards:

  • 5 Star Award for Leisure Development for India for The Promont
  • 5 Star Award for Leisure Architecture for India for The Promont
  • Highly Commended Award for Design Apartment for India for The Promont
  • Highly Commended Award for Interior Design Show Home for India for Amantra
  • Highly Commended Award for Architecture Multiple Residence for India for Ariana
  • Highly Commended Award for Mixed-use Development for India for Primanti
  • 5 Star Award for Developer Website for India for

Speaking on the achievement, Mr. Brotin Banerjee, Managing Director and Chief Executive Officer, Tata Housing, said, “At Tata Housing, it is our constant endeavour to create benchmark projects based on the consumer’s needs and requirements. We are proud of our continued success at the Asia Pacific Property Awards as this will further strengthen our commitment to create landmark projects in the country. ”

Mr. Stuart Shield, President of the International Property Awards, said, “We received a record number of entries for the Asia Pacific region this year and the standard was extremely high. Any company to win one of these awards has shown exceptional levels of professionalism and competence in their respective fields.”

The Asia Pacific Property Awards are part of the long-established International Property Awards and the winners are recognized as a symbol of excellence throughout the global industry. Founded 19 years ago, these accolades distinguish excellence in the property industry worldwide and promote an international standard. The judging panel of the awards consists of approximately 70 world-renowned professionals. The projects are ascertained based on quality of design, construction and presentation of individual properties as well as interior, architecture, and marketing. For the last five years consecutively, Tata Housing has been acknowledged with multiple accolades at this prestigious annual symposium demonstrating it is again at the forefront of Real Estate Industry in Asia.