Press Release

Tata Housing Inspires Nation-building with the Power of 49

41Tata Housing Development Co. Ltd, one of India’s fastest growing real estate development company, today announced their support for mobilized change that aims at bettered and emancipated society through the Power of 49 campaign. Ariana, a premium residential Project is offering gold vouchers worth Rs. 49,000 from 1st to 15th February. The ‘Surprise Her’ offer will be for all buyers who register their apartments in the name of their wives, mothers and sisters.

Speaking on the initiative, Mr. Rajeeb Dash, Head Marketing, Tata Housing said, “Men have controlled the home ownership and registration in most of the tier 1 and 2 cities across the country for quite some time now. Stemming from the consciousness to build a society of equals for both men and women in India, Tata Housing is happy to associate with the Power of 49. By way of association, Tata Housing aims to garner its support towards women; to be a key buyer and not a an influencer.”

Ariana has been crafted by international architects Woods Bagot, the master plan has been designed as a horizontal leaf expression with contiguous green area running along the whole complex; thereby maximizing the views and ventilation for its apartments. Spread across 12 acres of sprawling greenery and encircling large water bodies, the IGBC-certified master plan of Ariana marries both nature and sophistication, and blends contemporary styles with the local culture.

The project has community open spaces, jogging track, children’s playing area as a part of this premium township. A fresh, green, stylishly landscaped environment makes Ariana an oasis of calm away from the hubbub of the concrete jungle. The design integrates the surroundings seamlessly and the landscaping lets residents interact with nature without disturbing it. The apartments are priced at Rs. 33 lakhs to Rs.70 lakhs depending on the size.

Tata Housing wins the prestigious IMC Ramkrishna Bajaj National Quality Award

40Tata Housing Development Co. Ltd, one of the fastest growing real estate companies in India was conferred with the prestigious IMC’s Ramkrishna Bajaj National Quality (RBNQ) Business Excellence Award – 2013 in the Services Category. The awards ceremony was held on 19th March, 2014, at YB Chavan Center, Mumbai in presence of dignitaries from the Industry.

Tata Housing was adjudged the winner basis a rigorous evaluation process comprising of assessment across parameters such as Leadership Capabilities, Strategy Planning, Customer & Market Orientation, Measurement, Analysis & Knowledge Management, Capable Workforce and Process Management. Chief Guest Mr Arun Maira, Member, Planning Commission, Government of India presented the award to Mr. Brotin Banerjee, MD & CEO, Tata Housing

Elated upon having received the prestigious award, Mr. Brotin Banerjee, MD & CEO, Tata Housing said, “We are extremely honored to receive this prestigious award. Today Tata Housing is recognized for its quality projects, ethical and transparent business practices, along with high standards of maintenance. This award is recognition of the remarkable progress Tata Housing has made in establishing itself as one of the best brands in the country. We will continue our endeavor to delight our customers by improving their quality of life”

In order to recognize Excellence, IMC’s Ramkrishna Bajaj National Quality Award Trust presented IMC Ramkrishna Bajaj National Quality Awards & IMC Juran Quality Medalon. The IMC Ramkrishna Bajaj National Quality Awards were presented to 25 organizations across six categories namely manufacturing, service, small business, overseas, education and health care. IMC Ramkrishna Bajaj National Quality Award is possibly the most prestigious national quality Awards in the Country. The Awards were named after late Shri. Ramkrishna Bajaj, Past President, IMC and a leading Industrialist.