Tata Housing Development Co. Ltd, one of India’s fastest growing real estate development company, today announced their support for mobilized change that aims at bettered and emancipated society through the Power of 49 campaign. Ariana, a premium residential Project is offering gold vouchers worth Rs. 49,000 from 1st to 15th February. The ‘Surprise Her’ offer will be for all buyers who register their apartments in the name of their wives, mothers and sisters.
Speaking on the initiative, Mr. Rajeeb Dash, Head Marketing, Tata Housing said, “Men have controlled the home ownership and registration in most of the tier 1 and 2 cities across the country for quite some time now. Stemming from the consciousness to build a society of equals for both men and women in India, Tata Housing is happy to associate with the Power of 49. By way of association, Tata Housing aims to garner its support towards women; to be a key buyer and not a an influencer.”
Ariana has been crafted by international architects Woods Bagot, the master plan has been designed as a horizontal leaf expression with contiguous green area running along the whole complex; thereby maximizing the views and ventilation for its apartments. Spread across 12 acres of sprawling greenery and encircling large water bodies, the IGBC-certified master plan of Ariana marries both nature and sophistication, and blends contemporary styles with the local culture.
The project has community open spaces, jogging track, children’s playing area as a part of this premium township. A fresh, green, stylishly landscaped environment makes Ariana an oasis of calm away from the hubbub of the concrete jungle. The design integrates the surroundings seamlessly and the landscaping lets residents interact with nature without disturbing it. The apartments are priced at Rs. 33 lakhs to Rs.70 lakhs depending on the size.